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🌈🏃🎶 IFR 2019 Press Release

Editor’s Note

This second year of ILLUMI Run Fest 2019 which was held on 02 March 2019 at the SELANGOR TURF CLUB saw the enthusiastic crowd doubled to 7,000.

Caption – ILLUMI Fest Run Malaysia kicked off on a high note at the Selangor Turf Club, attracting more than 7,000 runners.

I witnessed so many joyous families, friends, parents and kids just having a ball of a time from 6:30pm to 11:00 with so many fun-filled activities for the whole family which centred around a colourful 5km run or walk.

Caption – Family of four making their way through the ultraviolet Bubble Pop zone.

⭐🏃ILLUMI FEST RUN 2019
Venue : Selangor Turf Club
Date : 02 March 2019
Time : 6:30pm~11:00pm
Activities EAT, PLAY & RUN🌮🏃🏼‍♀️🤸
☑️GO GO GO FOOD TRUCK
☑️GLO SHOP ☑️PLAYGROUND
☑️SLO-MO SPLASH ☑️ POPCORN & CANDY FLOSS 🍿☑️FACE PAINTING 🎨 💥GLO Zones – GLO MANIA, BUBBLE POP, NEON LIFE & CRAZY LAZER 🎛️DJ ARTISTS – Jenni, Tiger Ming & Edwin
🎵Dance Party For Whole Family🕺 🎵

Caption – Participants enjoyed being splashed by glow paint.

The Official Story below is provided by IFR 2019…

PRESS RELEASE

FOR IMMEDIATE RELEASE

ILLUMI FEST RUN MALAYSIA 2019 A GLOWING SUCCESS WITH MORE THAN 7,000 RUNNERS

Kuala Lumpur, 5 March 2019 – More than 7,000 participants took part in the recent ILLUMI Fest Run Malaysia that took place at the Selangor Turf Club on 2 March 2019. The second edition of the ILLUMI Fest Run Malaysia saw family, friends and children come together for a neon fun, glow-tastic day.

ILLUMI Fest Run Malaysia is organised by Infinitus Productions Pte Ltd in collaboration with presenting sponsor, MPI Generali Insurans Berhad. This year’s festival offered participants another level of excitement through its new features introduced along the routes while being splashed with the special neon glow water.
Caption – Family, friends and kids come together for a neon, fun, glow-tastic day!

K. G. Krishnamoorthy Rao, CEO of MPI Generali Insurans Berhad said: “The second installation of the ILLUMI Fest Run has definitely been a successful and exciting event, especially with new elements such as the Neon Playground and giant ILLUMI slide. We’re glad that this year’s festival has once again provided a platform for families, children and friends to come together and engage in this wholesome fun activity. “

Held for the second time in Malaysia, ILLUMI Fest Run saw participants enjoying each of its themed routes with numerous activities at the Race Village which included the Neon Playground that showcased giant installations of popular childhood games such as Hopscotch, Jenga and Tic-tac-toe.

The excitement started off with participants making their way through the Glow Mania zone while they danced and dashed through the glo tunnel of lights.  After tackling the glow-tastic illuminators equipped with their fully charged neon blast, participants then made their way through a world of ultraviolet Bubble Pop and even stopped to take a selfie with loved ones at the Neon Life zone. The run ended at the Crazy Lazer zone as they partied towards the finishing line.

The fun continued along the routes at the Neon Playground that showcased interactive games such as Hop Scotch, Jenga and Tic-tac-toe for the runners to enjoy at the Race Village. Hanging glowing orbs known as the Glow Swing were decked with LED lights embedded in the swings that activated and changed colours as each swing moves. Another exciting element was the 3-meter-high Giant ILLUMI Slide at the festival village that helped participants cool down after their run as they slide into a pool of paint. The night ended with LIVE acts from recurring DJ Jenni F who brought the latest Hip Hop, Retro and Electronic dance beats together with DJ Tiger Ming. The music festival finale was definitely the kicker for the whole course as the runners ended the night on a luminescent high.

“ILLUMI Fest Run has definitely brought people from all walks of life to participate and engage in a healthy activity whilst having fun and it’s indeed the most gratifying part. We will definitely bring back ILLUMI Fest Run for our future events within Malaysia and the region. This year has certainly surpassed last year’s event.” said by Jeffrey Foo, Director of Infinitus Productions Pte Ltd.
Caption – First time runner, Jasmine thrilled to finish her run

Jasmine, 28 shared, “overall it was a great experience! It is my first time here with my family. For me personally it holds a special place because I’m a Spinal Fusion patient, so completing the 4km run motivates me to be better and I will definitely participate in the next ILLUMI RUN!”
Caption – The family who runs together, stays together! Sharon Khor and her family.

“My family and I really enjoyed ourselves, from the beginning till the end it felt like we were going to a party while being splashed by glow paint! Everyone had loads of fun and we got to say that the music is fantastic!” said Sharon Khor and family.
Caption – Emerson Dinesh, showing off the ILLUMI medal after the run

Emerson Dinesh, 30 shared his favourite moments during the run was going through each of the elements on route “The whole experience ended off perfectly well! The highlight of the event was experiencing the neon party at each pit stop as we got to dance and take pictures and what’s even more attracting to the crowd is the awesome music!”
Caption – DJ Jenni-F pumped up the crowd with fresh beats from Hip Hop, Retro and Electronic Dance Music

As part of its CSR programme, RM3 from the registration fees was donated to The Human Safety Net for Families Programme, a global movement initiated by Generali to empower disadvantaged people

For more information, please go to http://www.illumirun.com/my
Caption – Participants enjoying themselves at the ILLUMI after party

ILLUMI RUN MALAYSIA 2019 DETAILS

Date                : Saturday, 2 March 2019

Time                : 6.30pm – 11.00pm

Venue              : Selangor Turf Club

Distance          : 4km with 5 different glow zones along the route

Tag everything with: #illumirunmy / #illumirunmy2019

Facebook         : http://www.facebook.com/illumirun

Instagram        : http://www.instagram.com/illumirunmy

*End*

Caption – Highlights of ILLUMI Fest Run Malaysia 2019

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Gus Ghani is the Founder of Running Toons and Virtual Sports ; a HIIT Fitness Coach, and Magazine Columnist.  He has contributed numerous insightful articles to The Star newspaper, Running Malaysia Magazine, and Cycling Malaysia Magazine. LIKE Happy Runner for RUNNING UPDATES, Gus Rider for CYCLING NEWS, Gus Ghani for SPORTS INFOTAINMENT and FOLLOW gusghani @IG for LIFESTYLE.

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