🇬🇧Lucozade Sport Launches New Carbonated Isotonic Drink
Media Event | 🇬🇧Lucozade Sport Launches New Carbonated Isotonic Drink
Date | 10am, 26 April 2017
Padang @ 1Utama (New Wing), Bandar Utama
✔ Lucozade Sport Launches Its First Carbonated Isotonic Drink
✔ Sports Hydration Workshop By Lucozade Sport Ambassador & Marathoner Edan Shah
✔ Guest Speaker & Triathlete Hafiza Othman
✔ Lucozade Sport™ TriFit Challenge For Media Participants
After conducting taste tests in Singapore, Hong Kong & Malaysia, Lucozade Sport’s first ever formula of carbonated isotonic drink is essentially TASTY and REFRESHING. That’s not the only good news for Athletes & Sportsmen, because what surprised me most is that this new drink is not gassy, easy to drink and it has a fast absorption rate. In short, Lucozade Sport drink crucially provides INSTANT HYDRATION with 88 kcals of energy in two flavours, Original and Lemon.
Malaysia is the first country in Asia to commercially introduce this new drink for public consumption. Furthermore, there will be an extensive roadshow where the general public will have the chance to taste it.
Despite the prolific range of carbonated isotonic drinks available in the market, I believe that Lucozade Sport will be one of the market leaders given the affordability and functionality of its latest product.
Thus, I would like to congratulate Suntory Beverage & Food Malaysia, and Mr. Rodney Tan on their successful and hopeful launch.
The Media Entourage were very well taken care of, and we did enjoy participating in the Lucozade Sport™ TriFit Challenge. Congratulations to all the fit Participants, and many thanks to our gracious host and World Of Sports for the lovely prizes.
For me, it is always good to witness important Sponsors who are willing to go that extra mile to support our sporting community and promote a healthy lifestyle, and therefore, it has been a great privilege to be part of a uplifting event.
THE NEWS IN FULL
For the official press release, please read below.
LIVE VIDEO CLIPS
For Immediate release
LUCOZADE SPORT™ SET TO MAKE WAVES WITH CARBONATED ISOTONIC VARIANT
A new addition to the Lucozade Sport™ family that is great tasting and refreshing for your hydration needs. The launch also marks the new campaign “Your Sport, Your Rules” – Lucozade Sport™ will be there to support your achievement at every level of your sporting activities.
26 April 2017, Petaling Jaya: Suntory Beverage & Food Malaysia Sdn. Bhd launched Lucozade Sport™ carbonated variant at Padang @ 1 Utama with an exciting event of activities and enlightening talks.
With the majority of isotonic drinks being carbonated in Malaysia, Lucozade Sport™, UK’s number 1 sports drink, introduced its carbonated range to provide more choices for the consumers. Presented in refreshing original and lemon flavours, sports enthusiasts and active individuals can now fuel and hydrate with this new isotonic carbohydrate-electrolyte drink.
Rodney Tan, Head of Marketing, Suntory Beverage & Food Malaysia Sdn. Bhd said, “We are thrilled to unveil this carbonated version of Lucozade Sport™, a great tasting and refreshing isotonic drink made for fast hydration. Our quest has always been to offer consumers an isotonic drink that will support them at any level of their fitness journey and, of course, to quench their thirst in the best way possible.” The carbonated variant of Lucozade Sport™ was specially formulated through extensive research and is being introduced for the first time in Asia.
The event also unveiled Lucozade Sport’s new campaign “Your Sport, Your Rules” where Tan explained that, “consumer research revealed that more and more Malaysians today face various pressures from their peers, particularly in conforming to societal expectations. The sports area is no exception. It is apparent all over social media; the end goal becomes the main highlight, where people only share their successes and not the tough journey it took to get there. This leads people to sometimes feel that their efforts are not good enough”.
With the new “Your Sport, Your Rules” campaign, Lucozade Sport™ recognizes that it takes commitment just to show up on the pitch or at the starting line or at the gym, and that the sports journey is equally important.
Tan highlighted that “it does not matter what sport you do, no matter what level you are at, you set your own pace and every personal achievement matters. Lucozade Sport™ is here to support your achievements at every stage throughout the journey.”
The launch saw Malaysia’s fastest marathoner in 2016, Edan Syah, who is an advocate of the brand, on-ground as the main speaker at the Lucozade Sport™ Hydration Workshop. The workshop was one of the sessions during the launch that wowed the crowd where insights on hydration were shared.
Hafiza Othman, Triathlete & Ironman Langkawi 2016 Finisher was also a guest speaker who shared her insights into the importance of hydration for sports.
“Keeping hydrated during a run is vital. As a marathoner myself, I can say that when it comes to a long run, proper fuelling is key. It is always important to plan ahead and a typical thirst quencher could come in the form of Lucozade Sport™,” said Edan Syah. “Whether your preference is to have carbonated or still isotonic drink, the important thing is to keep hydrated, and I’m glad that Lucozade Sport™ has also added a carbonated variant to its range to appeal to a wider number of runners”.
Hafiza Othman suggested that doing a sport that requires the completion of three continuous and sequential endurance disciplines needs that much more focus. “Your focus can be interrupted by dehydration. It is safe to say that when you are presented with an isotonic drink during a triathlon, it is refreshing and thirst quenching. The humidity of this country can also really get to you when you’re in the midst of a challenge, so hydration is definitely your utmost priority as a sportsperson here.”
The event ended with an exciting edge for the media: Lucozade Sport™ TriFit Challenge. This activity included resistance running, dynamo cycling and football dribble and score challenges.
As part of the launch campaign, Lucozade Sport™ roving team is cruising around Klang Valley to showcase and sample its brand new carbonated variant to Malaysians. Other exciting activities in the pipeline include Lucozade Sport™ participating as the official isotonic partner at Standard Chartered Kuala Lumpur Marathon 2017, where we look forward to hydrate the runners throughout their journey to the finishing line.
Lucozade Sport™ cans are available at hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide at a recommended price of RM2.20.
For more information about Lucozade Sport™ and other upcoming activities, follow Lucozade Malaysia.
About Lucozade Sport™
The Lucozade™ brand was developed in 1927 by the chemist William Owen. Lucozade Sport™ was developed in the 1980’s. First launched in 1987, Lucozade Sport™ is the No. 1 isotonic drink in the United Kingdom. Lucozade Sport™ is specially formulated to be in balance with the body to help hydrate and fuel performance and endorsed by sportsmen and global sports associations and a trusted sponsor for sports events around the world.
About Suntory Beverage & Food
Suntory Beverage & Food Ltd (SBF) is a leading global soft drink company, headquartered in Japan and listed on the Tokyo Stock Exchange, with an integrated platform across five key regions: Japan, Europe, Oceania Southeast Asia and the Americas. SBF has an extensive line-up of products and in 2012 was the number four supplier of soft drinks globally and second in Japan. SBF’s vision is to be the leading global soft drink company recognized for its premium and unique brands. On 31st December 2013, SBF acquired Ribena® and Lucozade™ and Suntory’s new Malaysian subsidiary commenced its sales and marketing operations in January 2015. Home page:
To the best of my knowledge, all of the information provided herein is accurate at the time of publishing and the views expressed are based on my own personal opinions and findings, and they don’t necessarily reflect the views of the Product Manufacturer, Event Organiser or any Third Party unless explicitly specified otherwise.
About The Author
Gus is the Founder of Running Toons and a HIIT Fitness Coach. As a freelance WRITER, he has contributed numerous insightful articles to The Star newspaper, Running Malaysia magazine, Cycling Malaysia magazine, Cycling Evolution magazine, Swim Bike Run magazine and more. LIKE Happy Runner for RUNNING UPDATES, Gus Rider for CYCLING NEWS, Gus Ghani for SPORTS INFOTAINMENT and FOLLOW gusghani @IG for LIFESTYLE.
📺 SUBSCRIBE To My YouTube Channel/
#new #drink #lucozadesport #hydration #media #happyrunner #1U #sports #fitness #suntorybeverageandfood #casioexilimmalaysia