​🚵💨RHB Shimano Highway Ride 2017 – Press Conference & Preview


​🚵💨RHB Shimano Highway Ride 2017 – Press Conference & Preview

📃CONTENTS

➡At A Glance ➡Preview By Gus Rider ➡Official Press Release ➡GoSportz Speech ➡LEKAS Speech ➡Shimano Speech and➡ Press Conference 📷Photos & 📹Videos.

🇲🇾On National TV News 

📺RTM 1 NEWS CLIP (Gus Rider, 35secs)

REGISTRATION LAUNCH on 17-Feb 2017 at Paradigm Mall, Petaling Jaya

BIGGER & BETTER…!!

👍PACKED WITH GOODIES

🇲🇾The Only Night Highway Ride

😭 You Will Cry If You Miss It! 

REGISTER NOW!!

Online Registration ⏩

http://www.lekashighwayride.my 🚴🚵💨

Cycling Event | RHB Shimano Highway Ride @ LEKAS 2017

Date | 15 April 2017

Venue | Kajang Selangor Toll Plaza, LEKAS HIGHWAY

Distance | 105km/ 78km/ 12km & 7km

Wave Flag-Off | 7:30pm onwards

Total Cyclists | 4,000 approx.

Title Sponsors | RHB Banking Group, Shimano

Event Organiser | GoSportz S/B

✔Preview By Gus Rider

Greetings Cyclists! After much anticipation, I can share with some exclusive and comprehensive report on the upcoming 4th Edition of this hugely popular Night Highway Ride.

If you have read my Race Review of last year’s amazing ride in The Star newspaper dated 21 May 2016, you would notice that I was very impressed by the quality of this event and the uniqueness of riding on a fully closed highway in the night. So, I was delighted to be invited to their Media Launch recently in order to find-out exactly what more could we expect this year.

TOP QUALITY RIDE

Since there is so much detailed information provided during the Media Launch, I have first summarised the key points for you :-

✔Event Organiser & Partners agreed to keep it a night ride which adds to its unique appeal.

✔ Excellent CSR platform to promote a healthy lifestyle and to nurture junior cyclists.

🔦🚧Fully Lit Highway & Total Road Closure

☑Two-Day Public Cycling Carnival (NEW)

☑Cycling Jersey will be made of quality material from Italy (NEW).

☑Elite Category added (NEW)

💦Better Managed Water Stations (IMPROVE)

👍 JAM-PACKED WITH GOODIES

👉JOIN The Only Night Highway Ride🇲🇾

😭 You Will Cry If You Miss It! 

REGISTER NOW!!

Online Registration ⏩

http://www.lekashighwayride.my 

📹Live Videos by Gus Rider

📺 WATCH 2016 OFFICIAL TRAILER

📺 WATCH 2016 ON ASTRO SUPERSPORTS

✔Official Press Release

RHB Shimano Highway Ride  @  LEKAS  2017  Set  To  Attract 4,000  Cyclists   ‘A  premier  cycling  event’ Kuala  Lumpur,  17  February  2017  –  The  RHB  Shimano  Highway  Ride  @  LEKAS 2017  is  set  to  receive  a  bigger  turnout  of  more  than  4,000  local  and  foreign  cyclists. The  4th  edition  of  the  race  has  been  scheduled  for  15  April  2017.  The  event  will showcase  many  exciting  programmes  and  activities  lined-up  for  participants  and  the public  in  a  carnival-like  atmosphere.  The  annual  cycling  event  is  held  in  collaboration with  the  RHB  Banking  Group,  Shimano  and  Lebuhraya  Kajang-Seremban  Sdn  Bhd (LEKAS  Highway),    a  member  of  IJM  Corporation  Berhad’s  Toll  Division. The  race  is  a  premier  cycling  event  in  Malaysia  with  a  unique  experience  in  night cycling  on  a  closed  highway.  The  route  starts  and  ends  at  the  Kajang  Selatan  Toll Plaza,  Lebuhraya  Kajang  Seremban  E21  (LEKAS  Highway). “The  RHB  Shimano  Highway  Ride  attracted  many  cycling  enthusiasts  from  16 countries  in  the  2016  race,  namely  Singapore,  U.S,  U.K,  Japan,  China,  Hong Kong, Finland,  Germany,  Cambodia  and  Indonesia.  Over  the  years,  we  have  seen  a growing  interest  in  participation,  particularly  due  to  the  challenge  and  uniqueness  a night  cycling  race  offers  on  our  closed-off  highway.  It  will  continue  to  be  a  much anticipated  race  in  the  sports  calendar  of  the  cycling  communities.”  said  Albertt Leong,  Race  Director  of  GoSportz.

COMMUNITY REACH

“RHB  is  pleased  to  be  part  of  the  RHB  Shimano  Highway  Ride  @  LEKAS  2017,  for the  second  consecutive  year.  Our  participation  is  part  of  the  Group’s  commitment  to promote  healthy  living  among  members  of  the  public,  our  customers  and  our employees.  In  fact,  we  periodically  hold  cycling  and  recreational  activities  for  our employees  every  year.  This  year  RHB’s  Affluent  Banking  Division  is  sponsoring  50  of its  Premier  customers  to  take  part  in  this  race,  and  we  are  confident  that  this  event will  contribute  towards  awareness  on  staying  active  and  healthy,”  said  Norazzah Sulaiman,  Group  Chief  Marketing  &  Communications  Officer,  RHB  Banking  Group.   Shimano  believes  that  the  RHB  Shimano  Highway  Ride  @  LEKAS  2017  will  fulfil  its aims  to  create  a  unique,  professional  and  safe  event  for  all  the  participants.   “Shimano’s  value-creating  philosophy  is  not  only  dedicated  to  the  manufacturing  of our  products,  but  also  to  enriching  and  enhancing  participants’  enjoyment  of  this year’s  event.  We  will  continue  to  contribute  and  support  the  cycling  culture  in Malaysia  and  we  hope  to  garner  greater  support  from  the  public  in  the  years  ahead.” said  Aaron  Wong,    Assistant  Manager  of  Shimano. Yap  Pak  How,  Assistant  General  Manager  of  LEKAS  Highway,  said,  “As  a  venue sponsor,  LEKAS  from  IJM  Toll  Division  provided  the  opportunity  and  platform  for  the cyclists  to  have  safe  ride  on  the  highway  by  having  100%  road  closure  during  the last  event  in  2016.  We  are  pleased  to  continue  to  provide  an  opportunity  and platform  for  the  cyclists  to  have  a  safe  ride  on  our  highway  for  the  fourth  time  this year.”     She  also  emphasised  that  IJM  believes  in  maximising  the  opportunities  of  our younger  generation. Thus,  there  is  a  special  category  for  young  riders  to  take  part  in the  event.  

👦👧NURTURE YOUNG TALENT

IJM  Corporation  Berhad  continues  to  sponsor  500  participants  under  the Children’s  and  Teenagers’  categories  of  the  race.  IJM  Land  Berhad,  a  member  of  the IJM  Group,  sponsors  100  participants  under  the  Young  Adults’  category.  Through the  cycling  event,  parents,  especially  those  who  are  participants,  can  also  expose their  children  to  the  sports  that  they  do.  The  sponsorships  will  help  to  nurture  new talent  and  budding  young  riders  as  well  as  promote  cycling  as  a  sport  for  all. 

🎉 CYCLING CARNIVAL FOR PUBLIC

The  event  will  also  feature  a  Cycling  and  Sports  Carnival  in  conjunction  with  the Race  Pack  Collection,  to  be  held  on  14  and  15  April  2017.  This  is  set  to  be  the biggest  cycling  carnival  in  Malaysia.    The  admission  to  the  carnival  is  free  and  open to  the  general  public.  Further  information  on  the  carnival  will  be  made  in  the  official website  ( http://www.lekashighwayride.my ). 

TEST RIDE

As  part  of  the  event,  selected  participants  of  the  cycling  event  will  be  invited  to  take advantage  of  the  pre-race  cycling  clinic  for  a  test  ride  on  a  stretch  of  LEKAS Highway.  

The  clinic  will  be  facilitated  by  specialists  from  the  bikes,  gear,  fitting  and accessories’  companies  to  help  participants  improve  on  safety  and  quality  of  group rides  as  well  as  to  test  out  their  cycling  gadgets.  Seats  are  limited  and  further announcements  will  be  made  in  the  official  website  to  provide  more  details  on  the clinic. 

GOVERNMENT SUPPORT

Meanwhile,  LEKAS  has  obtained  the  necessary  approvals  from  the  relevant authorities  such  as  the  Ministry  of  Works  (MOW),  the  Royal  Malaysia  Police  (RMP) and  Malaysia  Highway  Authority  (MHA).  Road  closure  and  traffic  management measures  will  start  from  5.00pm  on  15  April  2017  until  3.00am  on  16  April  2017. Road  closure  information  will  be  disseminated  to  the  public  through  various  media.

CATEGORIES

Categories  for  the  105km  race  are  the  ‘Elite’  (Pro-Cyclists,  Continental  Teams,  State plus  current  and  ex-National  riders  aged  18  years  and  above),  ‘Open’  (men/women aged  22  years  and  above),  ‘Veteran’  (men  aged  45  years  and  above)  and  the ‘Corporate/Open  Team’  (men/women  aged  22  years  and  above).  

REGISTRATION FEES

Fees  for  these categories  are  RM170  (for  individual  registration,  RM150  early  bird)  or  RM2,500  per corporate/open  team.   Categories  for  the  78km  race  are  the  ‘Open’  (men/women  aged  22  years  and above),  ‘Veteran’  (men  aged  45  years  and  above),  and  the  ‘Young  Adults’  (boys/girls between  the  ages  of  17  and  21  years).  Fees  for  these  categories  are  RM160 (RM140  early  bird).  The  17km  VIP  category  is  by  invitation  only.  For  those  who  want to  have  some  fun,  there  are  the  12km  Teens’  category  (ages  13  to  16  years)  and  the 7km  Children’s  category  (ages  10  to  12  years).  

IJM SPONSORS JUNIOR CYCLISTS 👍👏

The  categories  for  teens  and  children are  fully  sponsored  by  IJM,  however,  a  RM20  refundable  deposit  per  participant  is required  upon  registration.   

KOM CHALLENGE

Participants  from  the  105km  and  78km  ride  categories  have  the  privilege  to  join  in the  King  of  the  Mountain  Challenge,  where  the  first  cyclist  in  each  category  to  reach the  top  of  a  4km  uphill  stretch  at  the  30km  mark  of  the  route,  will  be  crowned  “King  of the  Mountain”. 

REGISTRATION DEADLINE

Online  registration  for  the  race  will  close  on  5  March  2017.  The  participant entitlement  includes  an  event  jersey/t-shirt,  a  goodie  bag,  a  personalised  bib number,  a  timing  chip,  a  finisher  medal,  an  e-certificate  and  refreshments.  Please visit  www.lekashighwayride.my for  latest  information  on  the  Race  Pack  Collection.  

MAIN SPONSORS

📹Puan  Norazzah  Sulaiman, Group  Chief  Marketing  &  Communications  Officer Group, RHB Banking  Group (3rd From Right)

Aaron in blue

📹Mr.  Aaron  Wong, Assistant  Manager Shimano (2nd From Left)

📹Ms  Yap  Pak  How, Assistant  General  Manager Lebuhraya  Kajang-Seremban  Sdn  Bhd  (LEKAS)  

En Zainal  Mohamed Secretary,  Biro  Cycling  For  For  All Malaysia  National  Cycling  Federation , MNCF 🚴(Far Right)

📹Mr. Albertt Leong, Race Director of Go Sportz Sdn Bhd 

✔LEKAS SPEECH

Distinguished Guests and Media Representatives, Ladies and Gentlemen,  

We are proud to bring back this prestige cycling event and make it as one of our annual Corporate Responsibility initiatives. As we in IJM believe that, Corporate Responsibility is an integral part of our business philosophy and corporate culture.  As a venue sponsor Lebuhraya Kajang-Seremban (LEKAS) from IJM Toll Division had provided the opportunity and platform for the cyclists to have safe ride in the highway by having 100% road closure during the last event in 2016.  We are pleased to continue to provide an opportunity and platform for the cyclists to have a safe ride in our highway for the fourth time this year. The event will be remained to be held in the night time, in order to maintain its uniqueness as the only highway night cycling event in Malaysia.  It also will enable the cyclists to experience the freedom and safely ride at LEKAS. 

Ladies and Gentlemen, LEKAS as co-organizer and venue sponsor has obtained the necessary approvals from the relevant authorities such as Ministry of Works, Royal Malaysia Police and Malaysia Highway Authority.  Road closure and traffic management plan will start from 5.00 pm on 15 April 2017 until 3:00am on 16th April 2017.  LEKAS expects a loss of approximately 50,000 vehicles in traffic volume. Road closure information will be disseminated to the public through various media. 

Ladies and Gentlemen,  In IJM we also believe that to maximize the opportunity of our younger generation.  It is important to invest in children and teenager physical activities like cycling to ensure that they are healthy and well equipped to manage the critical life transitions ahead of them.    As the previous three editions in 2013, 2014 and 2016, IJM Land Berhad, a member of the IJM Group, continues to sponsor 100 participants under the Young Adults’ category for the fourth consecutive year.    Meanwhile, 500 participants in Children and Teenagers’ categories will be fully sponsored by our parents company IJM Corporation Berhad.   Our commitment in sponsoring these two categories is to nurture new talent and budding young riders as well as promote cycling as a sport for all.   Ladies and Gentlemen,  Above all, I hope everybody that participates in this upcoming event will enjoy the night ride in LEKAS highway.  Thank you👏

📹 ARE ADVANCED ELECTRONIC GEAR SHIFTER LEGAL IN RACES?

✔ SHIMANO SPEECH – Unique, Professional & Safe

“A  premier  cycling  event” ▶Good morning, ladies  and  gentlemen.  My  name  is  Aaron  Wong  in  charge  of  regional  marketing  activities representing  Shimano  today.  First  of  all,  let  me  thank  everyone  here  for  taking  the  time  to  attend  this press  conference. Introduction  to  Shimano Besides  manufacturing  and  supplying  high  quality  bicycle  components  worldwide,  Shimano  has  always been  working  to  promote  a  healthy  lifestyle  and  the  enjoyment  of  nature  through  cycling.  Cycling  is  an activity  where  you  can  keep  fit,  enjoy  the  beauty  of  nature  and  get  to  know  more  like  minded  friends  all at  the  same  time.  It  is  also  an  activity  you  can  get  to  enjoy  with  your  loved  ones. About  RHB Shimano  Highway  Challenge  @  Lekas Since  the  first  Shimano  Highway  Challenge  back  in  2013,  we’ve  seen  the  event  grow  from  strength  to strength  in  the  past  few  years.  I  would  first  like  to  take  the  opportunity  to  thank  the  various  sponsors, stakeholders,  media  and  most  importantly  the  participants  of  the  previous  events.  Last  year’s  event similarly  was  a  great  success  and  we  have  gathered  numerous  positive  feedback  that  keeps  us motivated  to  support  the  organization  of  another  edition.  At  the  same  time,  we’ve  identified  key  areas in  the  race  organization  to  improve  on  so  that  we  can  create  a  better  experience  for  everyone  this  year. As  always,  we  have  3  main objectives  for  the  event: 1)  An unique  event  experience We hope to provide  participants  with  an  unique  opportunity  which  they  can  seldom  get  in  their regular  rides  or  training.  The  experience  of  cycling  under  the  floodlights  in  the  night  on  highway would  definitely  fulfill  this  criteria. 2)  A professionally  run  event. As  you  may know there  are currently  many  bicycle  events  taking  place  all  over  Malaysia.  I  would say  participants  are  basically  spoilt  for  choice  of  the  events  they  choose  to  participate  in. However  not  all  events  provide  the  same  experience  or  value  for  money  and  this  may  dampen their  enthusiasm  for  cycling.  Through  careful  consultation  and  planning  from  all  the stakeholders,  we  aim  to  give  participants  a  pleasant  and  enriching  experience  in  the  RHB Shimano  Highway  Challenge  2017  @  Lekas. 3)  A safe environment  for  cycling There  will  be  full  road  closures  for  this  event,  so  participants  will  not  have  to  worry  about vehicles  while  riding  during  the  event.  Medical  staff  and  facilities  will  also  be  made  available  in case  of  any  emergencies.  We  wish  to  give  participants  a  stress-free  ride  and  enjoy  the  ride  as much as  possible. With  the  2017  RHB Shimano  Highway  Challenge  @  Lekas,  we  once  again  aim  to  fulfill  all  our  objectives of  creating  a  unique,  professional  and  safe  event  for  participants.  Shimano’s  value-creating  philosophy  is not  only  dedicated  to  the  manufacturing  of  our  products,  but  also  to  enriching  and  enhancing participants’  enjoyment  of  this  year’s  event.  We  will  continue  to  contribute  and  support  the  cycling culture  in  Malaysia  and  we  hope  to  garner  greater  support  from  the  public  in  the  years  ahead.  I’m looking  forward  to  seeing  all  of  you  again  soon  in  April! Thank  you  for  your  attention.  Please  enjoy  the  rest  of  the  activities!👏

✔ GoSportz Speech 

Members of the media;  Ladies and Gentlemen. A  warm  welcome  to  all  of  you  to Ride  @  LEKAS  2017. A  warm  welcome  to  all  of  you  to  the  registration  launch  of  the  RHB  Shimano  Highway. 

First  of  all,  I  would  like  to  welcome  back our venue  sponsor,  LEKAS  Highway  and  title sponsors, RHB Banking  Group  and  Shimano.  

Thank  you  for  your continued support and  the  confidence  you  have  placed  in GoSportz  as  your  event  organiser.  We  would  like  to  assure  you  that  we  do  not  take  this  confidence  for  granted.  We  are  committed  to bringing  cycling to  the next  level  and  make  this  race  a  premier cycling  event  in  Malaysia and beyond.  

The RHB Shimano Highway Ride in the 2016  race attracted many cycling enthusiasts  from 16 countries namely Singapore, U.S, U.K,  Japan, China, Hong Kong, Finland, Germany,  Cambodia and Indonesia.  

Over the  years, we have seen a growing  interest in participation, particularly due to the challenge and uniqueness a night cycling race offers on our closed-off highway.  

LEKAS has ensured full road closure for the  event, and  provided a fully lighted up highway, making it a much desired cycling route that is safe but also challenging the limits of our riders👏

📹THANK YOU EVENT PARTNERS

TITLE SPONSORS

RHB Banking  Group  and  Shimano

VENUE  SPONSOR

LEKAS  Highway

MAIN SPONSORS

IJM Corporation Berhad • IJM Land Berhad • Panasonic Malaysia Sdn Bhd • Touch ‘n Go Sdn Bhd • Gigatera (M) Sdn Bhd • EV-Dynamic Sdn Bhd • ‘Elite’ 

SUPPORTING SPONSORS

‘Starbucks’ •  ‘100 plus’ •  ‘N8’ • ‘Rocktape’ • ‘Endurace’ • ‘Paradigm Mall’ • Brother International (M) Sdn Bhd • Cycling Plus Malaysia • ‘Mamee’ • ‘Rudy Project’ •  ‘Gopro’ • ‘Specialized’  

GOVERNMENT AND LOCAL AGENCIES

Ministry of Works Malaysia (KKR) • Lembaga Lebuhraya Malaysia (LLM)• Polis Diraja Malaysia (PDRM) 

SANCTIONED BY

Malaysia National Cycling Federation (MNCF)🚵💨💨
#pressconference #selangor

#shimano #rhb #highwayride #105km #lekas #night #cycling #media #gusrider #GoSportz #casioexilimmalaysia 

💥MORE EXCLUSIVE VIDEO CLIPS

📹 Sponsors Take The Stage

📹The Launch

📹 Video Presentation

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*Disclaimer*

To the best of my knowledge, all of the information provided herein is accurate at the time of publishing and the views expressed are based on my own personal opinions and findings, and they don’t necessarily reflect the views of the Product Manufacturer, Event Organiser or any Third Party unless explicitly specified otherwise.

About The Author

Gus is the Founder of Running Toons and a HIIT Fitness Coach. As a freelance WRITER, he has contributed numerous insightful articles to The Star newspaper, Running Malaysia magazine, Cycling Malaysia magazine, Cycling Evolution magazine, Swim Bike Run magazine and more. LIKE Happy Runner for RUNNING UPDATES, Gus Rider for CYCLING NEWS, Gus Ghani for SPORTS INFOTAINMENT and FOLLOW gusghani @IG for LIFESTYLE. 

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About Gus Ghani

Hi:) My name is Gus and I am a Fitness Coach who enjoys outdoor adventures. In particular, I like to run marathons & ultra marathons, and compete in triathlons and century rides for fitness, fun & friendship. My passion is to motivate my friends to exercise more so that they can live life to the fullest. The purpose of this blog is five-fold:- 1) I find writing very therapeutic & beats paying for a psychiatrist to keep sane 2) I like to share & inspire others into engaging in any healthy pursuits 3) This is a great way to keep track of my progress in all my sporting endeavours 4) This also keeps me honest & spurs me on to do more 5) Even if you are a couch potatoe, I hope you will find my entries entertaining and/or informative. In summary, this blog is helping me help others help myself...get it?
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