​ICE WATCH LAUNCHES 2ND ‘LIGHT UP THE NIGHT RUN 2016’ WITH A BANG!

Editor’s Note

Last year, The Marathon Company (TMC) capably brought us the first Light Up The Night Run which was sponsored by Ice Watch Malaysia (read about the 2015 Press Launch). There was a huge buzz surrounding the 1,000 free giveaways of cool Ice Watch timepieces as part of their attractive marketing strategy which successfully signed-up 3,500 participants.

This year, Ice Watch and TMC is promising a more colourful extravaganza and with even more runners to light up the night roads of Shah Alam. Check-out all the goodies and new attractions awaiting you on 3rd December 2016 at Plaza Shah Alam in the official press release below….

MEDIA Questions & Answers Excerpts

Q1: How will you avoid overcrowding at the race venue? – Happy Runner

A1: We have separated the Start Line from the Finishing Area. – Hafiz, Project Director

Q2: Where should runners park their cars? – Happy Runner

Q2: There are 1,000 parking bays in Plaza Shah Alam, and many more MBSA parking bays in the surrounding areas and behind Concord Hotel. – Venue Partner

Q3: When will registration close?

Q3: End October 2016

PRESS LAUNCH VIDEOS

👇👇👇

Dato’ Sri Meer Habib

T-shirt Signing

Better Organised Than Last Year

Event Improvements

Blogger Julie Wong

👉FOR EVENT INFORMATION & REGISTRATION

*FOR IMMEDIATE  RELEASE*

ICE-WATCH  LAUNCHES  2ND  LIGHT  UP  THE  NIGHT  RUN  2016 WITH A BANG! SHAH  ALAM,  Selangor.  (24  October,  2016)  –  The  second  “ICE-WATCH  –  Light  Up  The Night  Run  2016”  is  fast  approaching  and  will  take  place  on  Saturday,  3  December, 2016.  The  funky  Belgium  brand  of  watches  is  back  in  the  limelight  once  again  to  bring a  night  of  fun  &  colours  into  the  hearts  of  fellow  runners  which  has  made  a  prominent presence after last year’s run. The  run  will  once  again  take  off  and  end  from  the  iconic  Plaza  Shah  Alam  and  will include  new  5KM  &  10KM  routes.  Additionally,  the  venue  sponsor,  Plaza  Shah  Alam  will provide  ample  &  fantastic  F&B  and  shopping  options  once  again  to  the  participants prior and after the race with extended hours until 12 midnight.  

This  year  sees  2ndSkin  as  the  official  T-shirt  sponsor  for  all  runners  and  this  year’s participants  have  the  option  to  choose  either  one  of  the  seven  colours  available  – Blue,  Green,  Yellow,  Orange,  Red,  Pink  and  Purple  which  are  truly  unique  to  the embodiment  of  ICE-WATCH’s  brand.  Not  forgetting  the  iconic  one-of-a-kind  Finisher medals  are  also  back  this  round  featuring  ICE-WATCH’s  exuberant  colours  on  black steel die-cut.  “We  are  once  again  glad  to  be  the  title  sponsor  for  the  ‘ICE-WATCH  –  Light  Up  The Night  Run  2016’.  The  attributes  of  this  run  mirror  those  attributes  that  we  encourage  in our  own  employees  and  in  the  way  we  conduct  business  –  challenging  limits, commitment  to  long-term  vision,  and  doing  things  differently”  said  Dato’  Sri  Meer Habib,  Chairman  of  ICE-WATCH  Malaysia,  who  is  the  sole  exclusive  distributor  of  the brand here. “The  ‘ICE-WATCH  –  Light  Up  The  Night  Run  2016’  was  created  to  support  and  enhance the  sport  of  running  in  a  way  that  will  positively  affect  the  people  and  communities  of Malaysia,  especially  among  the  nation’s  youth,”  said  Dato’  Sri  Meer.  “The  goal  is  to  not only  help  youngsters  develop their physical  selves,  but  also  to  instill  in  them  the  spirit  of competition, determination  and  inspiration  —  all  characteristics  that  will  serve  them  well throughout their academic and working lives.”

“This  is  our  second  year  working  with  ICE-WATCH  whom  has  continued  to  achieve prominence  across  the  global  timepiece  market  and  we  are  proud  to  be  associated with  the  brand  and  we  look  forward  to  creating  another  unforgettable  race experience” said by Hafiz Md Khas, Project Director of The Marathon Company. There  will  also  be  timepieces  worth  up  RM700  each  for the  Top 5  Male  &  Top  5  Female runners from the 10 KM competitive category.

The  ultimate  crowd-pleaser  this  year  will  see  ICE-WATCH  gift  random  registered participant  of  the  race  with  RM  1,000,000  worth  of  timepieces  worth  up  to  RM699  each. Fans  &  avid  runners  can  expect  the  uber  cool  watches  to  be  even  cooler  than  last year’s watches and of course better value than ever before. In  addition,  as  part  of  the  title  sponsorship  deal,  ICE-WATCH  will  also  offer  all participants  a  one-time  purchase  of  their  Ice  Style  collection  @  RM99  per  timepiece, per  participant  who  successfully  register  for  the  ICE-WATCH  Light  Up  The  Night Run  2016 which  is  valued  at  RM699.  This  may  be  redeemed  at  any  time  between  1st  till  31st December 2016 with the voucher provided in their respective race kits. For  more  information  on  the  ‘ICE-WATCH  –  Light  Up  The  Night  Run  2016’,  please  follow the below:

ICE-WATCH  Malaysia Official  Facebook

ICE-WATCH  Malaysia Official  Instagram

The  Marathon Company  Facebook

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*Disclaimer*
To the best of my knowledge, all of the information provided herein is accurate at the time of publishing and the views expressed are based on my own personal opinions and findings, and they don’t necessarily reflect the views of the Product Manufacturer, Event Organiser or any Third Party unless explicitly specified otherwise.

About The Author

Gus is the Founder of Running Toons and a HIIT Fitness Coach. As a freelance WRITER, he has contributed numerous insightful articles to The Star newspaper, Running Malaysia magazine, Cycling Malaysia magazine, Cycling Evolution magazine, Swim Bike Run magazine and more. LIKE Happy Runner for RUNNING UPDATES, Gus Rider for CYCLING NEWS, Gus Ghani for SPORTS INFOTAINMENT and FOLLOW gusghani @IG for LIFESTYLE.