ICE WATCH LAUNCHES 2ND ‘LIGHT UP THE NIGHT RUN 2016’ WITH A BANG!
Last year, The Marathon Company (TMC) capably brought us the first Light Up The Night Run which was sponsored by Ice Watch Malaysia (read about the 2015 Press Launch). There was a huge buzz surrounding the 1,000 free giveaways of cool Ice Watch timepieces as part of their attractive marketing strategy which successfully signed-up 3,500 participants.
This year, Ice Watch and TMC is promising a more colourful extravaganza and with even more runners to light up the night roads of Shah Alam. Check-out all the goodies and new attractions awaiting you on 3rd December 2016 at Plaza Shah Alam in the official press release below….
MEDIA Questions & Answers Excerpts
Q1: How will you avoid overcrowding at the race venue? – Happy Runner
A1: We have separated the Start Line from the Finishing Area. – Hafiz, Project Director
Q2: Where should runners park their cars? – Happy Runner
Q2: There are 1,000 parking bays in Plaza Shah Alam, and many more MBSA parking bays in the surrounding areas and behind Concord Hotel. – Venue Partner
Q3: When will registration close?
Q3: End October 2016
PRESS LAUNCH VIDEOS
*FOR IMMEDIATE RELEASE*
ICE-WATCH LAUNCHES 2ND LIGHT UP THE NIGHT RUN 2016 WITH A BANG! SHAH ALAM, Selangor. (24 October, 2016) – The second “ICE-WATCH – Light Up The Night Run 2016” is fast approaching and will take place on Saturday, 3 December, 2016. The funky Belgium brand of watches is back in the limelight once again to bring a night of fun & colours into the hearts of fellow runners which has made a prominent presence after last year’s run. The run will once again take off and end from the iconic Plaza Shah Alam and will include new 5KM & 10KM routes. Additionally, the venue sponsor, Plaza Shah Alam will provide ample & fantastic F&B and shopping options once again to the participants prior and after the race with extended hours until 12 midnight.
This year sees 2ndSkin as the official T-shirt sponsor for all runners and this year’s participants have the option to choose either one of the seven colours available – Blue, Green, Yellow, Orange, Red, Pink and Purple which are truly unique to the embodiment of ICE-WATCH’s brand. Not forgetting the iconic one-of-a-kind Finisher medals are also back this round featuring ICE-WATCH’s exuberant colours on black steel die-cut. “We are once again glad to be the title sponsor for the ‘ICE-WATCH – Light Up The Night Run 2016’. The attributes of this run mirror those attributes that we encourage in our own employees and in the way we conduct business – challenging limits, commitment to long-term vision, and doing things differently” said Dato’ Sri Meer Habib, Chairman of ICE-WATCH Malaysia, who is the sole exclusive distributor of the brand here. “The ‘ICE-WATCH – Light Up The Night Run 2016’ was created to support and enhance the sport of running in a way that will positively affect the people and communities of Malaysia, especially among the nation’s youth,” said Dato’ Sri Meer. “The goal is to not only help youngsters develop their physical selves, but also to instill in them the spirit of competition, determination and inspiration — all characteristics that will serve them well throughout their academic and working lives.”
“This is our second year working with ICE-WATCH whom has continued to achieve prominence across the global timepiece market and we are proud to be associated with the brand and we look forward to creating another unforgettable race experience” said by Hafiz Md Khas, Project Director of The Marathon Company. There will also be timepieces worth up RM700 each for the Top 5 Male & Top 5 Female runners from the 10 KM competitive category.
The ultimate crowd-pleaser this year will see ICE-WATCH gift random registered participant of the race with RM 1,000,000 worth of timepieces worth up to RM699 each. Fans & avid runners can expect the uber cool watches to be even cooler than last year’s watches and of course better value than ever before. In addition, as part of the title sponsorship deal, ICE-WATCH will also offer all participants a one-time purchase of their Ice Style collection @ RM99 per timepiece, per participant who successfully register for the ICE-WATCH Light Up The Night Run 2016 which is valued at RM699. This may be redeemed at any time between 1st till 31st December 2016 with the voucher provided in their respective race kits. For more information on the ‘ICE-WATCH – Light Up The Night Run 2016’, please follow the below:
To the best of my knowledge, all of the information provided herein is accurate at the time of publishing and the views expressed are based on my own personal opinions and findings, and they don’t necessarily reflect the views of the Product Manufacturer, Event Organiser or any Third Party unless explicitly specified otherwise.
About The Author
Gus is the Founder of Running Toons and a HIIT Fitness Coach. As a freelance WRITER, he has contributed numerous insightful articles to The Star newspaper, Running Malaysia magazine, Cycling Malaysia magazine, Cycling Evolution magazine, Swim Bike Run magazine and more. LIKE Happy Runner for RUNNING UPDATES, Gus Rider for CYCLING NEWS, Gus Ghani for SPORTS INFOTAINMENT and FOLLOW gusghani @IG for LIFESTYLE.