That Shoe Not Matter

Prior to running barefoot, I enjoyed browsing the sports shops and admiring all the latest fancy running shoes. I could literally spend hours inspecting the many different kinds of shoe designs, technology and colours offered by the long list of sports brands. After my first taste of BF run, I started questioning the legitimacy of the extraordinary claims made by these sports shoe manufacturers – “our shoes offer you more protection”, “our shoes are designed to fit you better”, “our shoes incorporate the latest technology”, etc.

With so many new running shoe models being launched almost every other week, it was getting more and more difficult for me to believe that significant technology breakthroughs could be made at such a fast and furious pace. I suppose like any competitive industry, there is tremendous pressure for the sports companies to differentiate-or-die.

My question is – do we, as consumers, really know if the sports companies are selling genuine shoes which can do exactly as they claim or are they trying to confuse & bedazzle us with clever marketing gimmicks in the hope to drive their sales upwards. Interestingly, I found-out in my recent survey among my running friends that at least 60% of them will not pay more than Ringgit Malaysia 500 for a pair of running shoes. Besides all other factors, the ability of the consumers to pay is an overriding consideration in the purchasing decision.

To be fair on the running shoe manufacturers, they have to recoup their investments in research & development, and their manufacturing costs and marketing fees must be included in the price of their shoes before their shareholders can see any profits.

So, the “fair price” of any genuine running shoe is somewhere between the consumer’s willingness to pay for it (which is primarily determined by personal disposable income) and the manufacturer’s pricing policies (which is primarily determined by their board of directors). Of course, in reality, there will always by some gullible consumers (me included) who are overcharged and there are those bargain-hunters who bought shoes way past their sell-by date, only to collectively regret their foolish decisions later.

As for me, my prime considerations in purchasing my running shoes in order of priority, right or wrong, were as follows: 

  • A recognised brand because my logic was that if it was popular among other runners than it can’t be bad. 
  • The shoe must fit my foot profile because no two feet are the same, and I wanted to make sure that my shoe fit me snugly. 
  • There must be adequate padding because I wanted to protect my knee joints from the harsh impact of road running. 
  • The cost of the shoe was the least of my consideration not because I am loaded, far from it, but rather because I was willing to sacrifice other purchases in order to buy myself the “right” pair of running shoes.

With Barefoot Running, I have learnt of an alternative to wearing shoes when running, and I feel like a huge burden has been lifted from my shoulders. No longer do I need to stress myself out wondering “how long will my shoe last”, “I don’t have enough money to buy a new pair”, “should I buy lighter shoes or ones that offer greater support”, “I wish I could afford his pair of cool shoes”, and on and on.

Let me quickly point-out that I do not continue running barefoot because it has eradicated all the shoe dilemmas mentioned above. They are the positive side-effects of BF. Indeed, I have written an earlier blog entry on the reasons why BF works for me, and the best part is that I am discovering more and more about the wonders of BF with each and every run.

So remember, the next time, you drool over the latest running shoe model at the shop window and start plotting on how to get your hands (and feet) on it, ask yourself this – “Do I really need it?”. And in case you are wondering, what I am doing with my current pair, I will use them for trail runs…unless I learn to run trails bf too;)

About Gus Ghani

Hi:) My name is Gus and I am a Fitness Coach who enjoys outdoor adventures. In particular, I like to run marathons & ultra marathons, and compete in triathlons and century rides for fitness, fun & friendship. My passion is to motivate my friends to exercise more so that they can live life to the fullest. The purpose of this blog is five-fold:- 1) I find writing very therapeutic & beats paying for a psychiatrist to keep sane 2) I like to share & inspire others into engaging in any healthy pursuits 3) This is a great way to keep track of my progress in all my sporting endeavours 4) This also keeps me honest & spurs me on to do more 5) Even if you are a couch potatoe, I hope you will find my entries entertaining and/or informative. In summary, this blog is helping me help others help myself...get it?
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3 Responses to That Shoe Not Matter

  1. Victor L. says:

    I agree that you don’t need to spend on a lot on a decent pair of running shoes. I wrote briefly about selecting a pair of shoes that agrees with your feet. Check it out on

  2. justiffa says:

    Salam gus.. kudos to you for going the bf way 🙂 after reading ‘born to run’ i started questioning the need for expensive state-of-the-art running shoes myself but i was also extremely cautious of the idea of bf. i somehow feel tht i’m swinging between 2 extremes and probably osso bcos at my age, hv forgotten how it is to be adventurous lol. i’m still a shoe person but i’m now more of a ‘minimalist’.. just basics, enough to provide some kind protection against the rough tarmac. am also considering trying out vibrams. any input on tht?

    • Keep Track says:

      Thanks…the hallmark of any great sport is that it gives you the freedom to express yourself. Certainly, I would categorise Running as one of them. With bf, I’m following my natural instincts – if it feels right, I just do it. Moreover, having somesort of an adventurous character, I like to have license to roam & experiment; keep things on edge; add a risk/reward scenario to keep me on my toes so to speak…haha. The more I learn about bf, the more I want to know. Vibrams just seems very odd to me, it’s neither a chicken nor a duck; it’s like a hybrid…neither here nor there. At the same time, as I said touched upon earlier, there is just no right or wrong but how you feel. I am just a young & untamed kitten when it comes to the ways of bf. If you are not already a member of fb group “Bare With Me”, I recommend you take a look because it has the highest concentration of bf runners in Msia where just about any of your doubts & queries about bf & vibrams can be easily resolved. I hope I have been of some help to you. I wish you greater running successes in many more years to come, injury-free. Ciao

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